Ketchum's Washington Healthcare Practice Director and Washington Director of Research will share insights and trends regarding the pharma industry's engagement with health-related nonprofit organizations in conducting consumer education and outreach.

Ketchum has identified five population segments based upon consumers' health decision-making influences and has launched Well-Connected, a new offering that integrates the agency’s expertise in food and nutrition, healthcare, and branding.

The Public Relations Society of America honored Ketchum and its clients with five Silver Anvil awards and two Awards of Excellence at the 2008 Silver Anvils ceremony in New York City.

Ketchum Midwest Managing Director Ron Culp has started Culpwrit, a blog designed to offer insights on PR careers for new and current PR professionals.

Ketchum Senior Vice President of Crisis Management James Donnelly sheds light on how companies can take steps to anticipate and avoid becoming victims of "sound bite legends."

Dr. Cathy Kapica, Ketchum Director of Health and Wellness, explains the food and biological factors behind a frowned-upon physiological phenomenon, in an article from the May/June 2008 issue of Chicago Wellness Magazine.

Ketchum Interactive Strategist Fernando Rizo breaks down the pros, cons and question marks of Wikipedia that every business communicator should know.

Stacy DeBroff, founder of Mom Central, a one-stop Web resource dedicated to providing busy moms with smart household and parenting solutions, comments on the opportunities and challenges of communicating to today's moms.