Articles

Ketchum Global Media Network Director Nicholas Scibetta and Ketchum Vice President of Hispanic Marketing Stephen Chavez break down the power and potential of today's Hispanic market in the U.S.

The critical role that search engine rankings play in capturing online shoppers is examined in this edition of .Next.

The growth of new media, the fragmentation of old media, and the role of public relations in today’s media landscape are examined by Ketchum Global Media Network Director Nicholas Scibetta and Ketchum New Media Strategist Gur Tsabar.

Social media authority and blogger Brian Oberkirch talks with Ketchum Global Media Network Director Nicholas Scibetta to detail the opportunities and challenges of social media.

Ketchum’s London office co-hosted a discussion by Willard “Bill” Nielsen to gain his insights on the rapidly changing communication landscape.

Ketchum Global Media Network Director Nicholas Scibetta discusses the ramifications of today’s new media with Daniel Greenfield, who offers a dual perspective of new media as both a VP of corporate communications for EarthLink and a blogger.

Ketchum Global Media Network Director Nicholas Scibetta explores some of the latest issues and trends of today’s new media with Ross Dawson, an expert on the future of media and technology trends who is chairman of the global events and consulting firm Future Exploration Network and writer of the blog Trends in the Living.

Zócalo Group President Paul Rand explores how consumers now control the message and how consumer word of mouth can criticize as well as praise a company.

Paul Rand, President of Ketchum's word-of-mouth marketing agency, Zócalo Group, shares his insights from a presentation he delivered at the first-ever trade conference on the topic of word-of-mouth marketing.