Learning & Development

Ketchum prides itself on its reputation for providing the best learning opportunities in the industry. The 2004 Holmes Agency Report Card praised Ketchum's commitment saying the agency has “long been regarded as the leader in professional development” and it cited our learning programs as one of the reasons we are still the number one agency employees of other firms want to work for.

Opportunities for learning and professional development have always been crucial to Ketchum – learning is at the core of our work. Through our corporate university, Ketchum College, the agency retains and invests in the industry’s best talent by providing learning and development that helps employees grow professionally and achieve great results for our clients.

Now in its 15th year, the curriculum features more than 50 learning programs that are conducted as local seminars and global sessions. Courses are offered on topics ranging from leadership and business development to core business skills like media strategy and creativity. The activities are highly interactive, enhancing collaboration and drawing on the strengths of course participants while distributing knowledge and best practices throughout our global network.

Offsite and inter-office learning opportunities are offered through Camp Ketchum and our Road Scholar programs. But employee-learning resources are always only a click away. Using Harvard Management Mentor employees can access courses on 33 different leadership topics without leaving their desks. Registration and course enrollment for learning and development programs is conducted via an online Learning Management System and Personal Learning Profiles provide a record of course completion.

Ketchum’s dedication to employee learning continues to translate into value for our clients. As the account teams servicing and counseling our clients become more refined PR practitioners they create programs that are increasingly strategic, creative and achieve even greater ROI for our clients. We believe that employee learning is an investment worth making and Ketchum will continue to raise the bar it has set as the industry leader in this category.

For more information on Ketchum College, contact Robert Burnside, Partner and Chief Learning Officer, at robert.burnside@ketchum.com.