As advertising, marketing, public relations and other communication-related industries deal with issues as sensitive as childhood obesity, online privacy, green claims and pharmaceutical advertising in an increasingly diverse marketplace, there is a need for a louder and deeper discussion of ethics. This session will explore the complexity in applying ethical standards to global strategic communication campaigns, from the planning and development stages through implementation and evaluation. Participants will be invited to share challenges they have faced in trying to balance the perspectives of the client, customer, news media, agency and the industry at large.
The University of Missouri School of Journalism 2008 Centennial and Dedication is a three-day event that will include more than 35 interactive journalism sessions featuring the nation's top journalists, 27 technology discussions, seven museum exhibits and displays, three live performances, two unique dining experiences and the Donald W. Reynolds Journalism Institute dedication.
Event:
Speakers:
- Linda Eatherton, Partner and Director, Global Food & Nutrition Practice, Ketchum
- Allison Price Arden, Vice President and Publisher, Advertising Age and Creativity
- William C. Price, Chairman and Chief Executive Officer, Empower MediaMarketing
- Wallace S. Snyder, President and Chief Executive Officer, American Advertising Federation
- Robert L. Wehling, Global Marketing and Government Relations Officer (retired), Procter & Gamble
Time:
9:00-10:15 a.m., Sept. 11
Location:
100-A Reynolds Journalism Institute, School of Journalism, University of Missouri, Columbia, Mo.
More Information:
On Sept. 11, Linda Eatherton, Partner and Director of Ketchum’s Global Food & Nutrition Practice, will participate in a panel session called 