Women Go 'CROPing' Before Shopping

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Title : Women Go 'CROPing' Before Shopping
Length : 4:54 minutes (866.87 KB) Format : MP3 Mono 24kHz 24Kbps (CBR)
What most influences women's buying decisions? Ads? Celebrities? Ketchum Brand Marketing Practice Director Kelley Skoloda discusses the Ketchum survey that finds family and friends prove the most significant shopping influencers.

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