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The Blogging Boom and Its Implications for U.S. Business and Consumers |
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Submitted by admin on Sun, 2007-06-24 23:52.
buzz marketing | Executives’ Club of Chicago | Paul Rand | word of mouth marketing
| Play : |
| | Title : The Blogging Boom and Its Implications for U.S. Business and Consumers |
| Length : | 56:32 minutes (25.88 MB) |
Format : | MP3 Stereo 22kHz 64Kbps (CBR) |
| Does your company have a blog? Should it have one? How about an employee blogging policy? In this podcast, Paul Rand, President and CEO of Zócalo Group, Ketchum's word-of-mouth marketing company, leads a panel discussion held in January 2006 by The Executives’ Club of Chicago in which communications executives from IBM, McDonald’s, Chicago Transit Authority and BusinessWeek explore these questions and what the blogging boom means for today’s corporations.
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