Ketchum Appoints Ross Hughes as Shanghai General Manager

 

Katty Yeung

Ketchum Hong Kong

+ 852-3141-8111

katty.yeung@knprhk.com          

 

Katy Cheng

Ketchum Hong Kong

+ 852-3141-8063

 

 

Hong Kong, October 29, 2008 – Ketchum Greater China, the Asia Pacific division of top-10 global public relations agency Ketchum and a unit of Omnicom Group, today announced the appointment of Ross Hughes as General Manager, Ketchum Shanghai. Hughes will immediately take over Ketchum Shanghai’s leadership role from Penny Burgess, who will remain to support Ketchum in a consulting capacity.

 

Ross Hughes brings to Ketchum over a decade of experience working in public relations in Greater China and Asia. His diverse knowledge and track record cover both in-house public relations roles and consulting for corporate communications, financial PR, public affairs and technology PR. Hughes is also well-versed in crisis communications and media training and will be responsible for providing strategic counsel to clients and driving growth for Ketchum Shanghai. 

 

“Ross’s depth of experience in corporate and technology communications as well as his knowledge of Asian markets will be tremendous assets in helping clients overcome challenges in this highly competitive landscape,” said Kenneth Chu, Partner and Chief Executive Officer, Ketchum Greater China. “He will play a significant role in consolidating Ketchum’s leadership in Greater China.”

 

Prior to joining Ketchum, Hughes was with the Hoffman Agency as General Manager of China. When he was in his role as Hoffman’s General Manager of Hong Kong, he was responsible for managing all aspects of business and regional client accounts, including Google and Dassault Systems.

 

“I’m very excited to be part of the Ketchum Greater China family as it’s renowned in the region for its excellent blend of local and international expertise and its ability to deliver sound counsel in China’s increasingly multicultural and multifaceted society,” Hughes said.

 

Hughes graduated from Griffith University in Brisbane with a B.A. degree in modern Asian studies in 1990. Hughes studied Chinese in Taiwan and is conversant in Mandarin.

 

A professional communications consultancy since 1980, Ketchum Greater China operates six offices in Greater China, including Hong Kong, Beijing, Shanghai, Guangzhou, Chengdu and Taipei, as well as a network of affiliates throughout the Asia Pacific region. With a blue-chip client roster in four key practice areas, including Corporate/Financial Communications, Brand Marketing, Food & Nutrition, and Technology, the agency represents news-making companies, offering them an extensive breadth and depth of knowledge and expertise. Its program innovation and execution excellence have consistently gained industry recognition, including top awards presented by leading PR industry magazine PRWeek and China International Public Relations Association. Ketchum Greater China is a member of Ketchum, one of the top-10 global public relations firms. Additional information on Ketchum and its award-winning work can be found at www.ketchum.com. 

 

A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty areas that include Concentric Communications (experiential marketing, events and meetings), Ketchum Entertainment Marketing, Ketchum Global Research, Ketchum Sports Network, Stromberg Consulting (change management and workplace communications) and The Washington Group (lobbying and government relations), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.