Ketchum Sports Marketing

The world of sports offers the drama of human competition, the inspiration of great athletic performance and the emotion of fans – ingredients for casting a brand or product or organization in a unique light. And with the vast changes affecting media today, the sports universe remains among the few channels where consumers can be reached on a mass scale.

 

Ketchum Sports Network helps companies leverage this channel. They cut through the clutter of traditional marketing messages to connect brand messages with the gifted performances, unique personalities and unpredictable outcomes of the sports world – and the vivid ideas and emotions they spark. Ketchum Sports Network employs a diversified team of seasoned sports-marketing professionals who have honed their skills with some of the world’s biggest brands along with a comprehensive portfolio of traditional and specialized marketing and media relations services. In this way, they help companies translate marketing goals into effective communications strategies that ensure a brand grabs attention in the marketplace.

 

Ketchum Sports Network’s playground embraces the vast sports world, including the Olympics, NASCAR, professional football and college football, professional soccer, major league baseball, and professional golf and tennis. Through these sports, the team has helped such industry leaders as FedEx, IBM, Kleenex, Lenovo, Pfizer and Visa leverage the power of the competitive $8 billion-plus-a-year sports-marketing industry to launch, build and sustain their brands.

 

Ketchum Sports Network also has the capabilities to contract athletes from a wide range of sports to serve as spokespeople for new as well as existing clients. Through their relationships with individual sports leagues, agents, and in some cases, athletes themselves, Ketchum Sports Network is able to identify the right athlete for a program or client and effectively see the partnership through – from research, to negotiating the contract, to staffing the event or media day, to providing the account team with flawless execution.

 

With skills in all facets of event marketing and sports promotions, the talent and resources of seasoned media relations specialists, and experience with the world’s leading sports events and celebrities, Ketchum Sports Network provides a complete and compelling solution for companies looking to communicate their messages through the exhilaration of the sports world.