Barri Rafferty

Who Am I? Defining and Communicating Your Leadership Brand
What PR Professionals Can Learn From Political Branding
Ketchum Realigns Executive Roles to Propel Agency Into the Future
Barri Rafferty, Senior Partner and Director, New York
Agency Leadership

"Today’s process is participatory in nature. It no longer is about top-down broadcasting of messages but bottom-up network effect and community dynamics–- it is a dialogue, a conversation."

— Ray Kotcher, CEO of Ketchum

Barri Rafferty

Who Am I? Defining and Communicating Your Leadership Brand

What PR Professionals Can Learn From Political Branding

Ketchum Realigns Executive Roles to Propel Agency Into the Future

Barri Rafferty, Senior Partner and Director, New York

Agency Leadership